Are shorter domain names better? ๐Ÿ˜Š

Shorter URLs, (usually two words or less) or a brand name, also have some very specific advantages. Short domain names are easier to read, since they're so concise, and they're also easier to remember. ... Short URLs have a better chance at being โ€œcatchy,โ€ and are more likely to โ€œstickโ€ in someone's head.

In the top 100 websites, the longest domain is 20 characters. All of this data shows that you should keep your domain name concise.

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