What does lead generation mean?

Let’s start with what a lead is: someone who may be interested in what you are selling. Lead generation then, is all about finding out how those people are — and helping them find you.

Especially now, since according to Forrester, some buyers will look up three pieces of content by the time you can even publish or send them one.

The proliferation of digital channels has changed a lot about lead generation.

How did we do?

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