Why do some leads come in from a different area code or city? 😊
The recent State Migration Study from LendingTree shows on average about 12% of home-buyers are looking to move out of state and most of the time it is with a neighboring state. We show your ads to certain zip-codes using a technology called Geo-fencing (putting a digital fence around a geographic location) but the ad allows for people who have visited your target zip code in the last 6 months to see your ad as there is a high chance they may be interested. If they do click on the ad they will have the opportunity to enter their contact details to connect with you to discuss home-buyer process.